Coaching Model Fierce Coaching Training Program

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Most conversations just scratch the surface. They fail to address the real issues or needs at hand. And then we wonder why things don’t change.

Ensure the most important topics are being discussed in meetings—whether they’re 1:1 meetings between managers and their reports or meetings with your sales team and new clients.

The Core of Fierce Coaching

Conversations: The Linchpin of Leadership Competencies

Discover how day-to-day conversations address and close competency gaps. Learn how conversations are the linchpin of the 21st century leader and how it integrates in any talent development initiative.

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We like to think of the Fierce Coaching training as the Swiss army knife of conversational tools. It serves multiple purposes. Because it draws out solutions, it is perfect for internal and external client-facing positions, sales teams, and leaders in more traditional coaching roles.

Fierce Coaching addresses some traditional, and less effective, coaching models which are based on advice giving instead of self-actualization. Too often, we focus on giving advice when self-realization is infinitely more impactful. The Fierce Coaching approach focuses on asking the right questions, to lead individuals to discover their own professional development path, instead of being told.

Fierce Coaching Goals

  • Learn to ask questions that help someone process an issue or obstacle
  • Identify the core reasons inhibiting headway and help someone discover what to do about them
  • Create viable, potent next steps for overcoming problems with a real plan towards action

The best part is that anyone can do this. Using what we call the Mineral Rights Model, anyone can get to the crux of the matter by connecting the head with the heart.

Mineral Rights Model

A powerful, deep-dive conversation tool used by coaches globally, this model is effective at getting to the heart of the pupil’s needs. Its simplicity results in instant gratification and most participants master its use by the end of training.

This model is extremely impactful and versatile in its use. Other Fierce programs like Confrontation, Feedback, Accountability, and Generations use a version of the model because of its effectiveness.

Expected outcomes

Use Fierce Coaching to:

  • Surface and address issues critical to success
  • Stimulate self-generated insight and curiosity
  • Provide the push for action or change
  • Learn more by asking clarifying questions

Effective business coaching conversations develop self-reliance and accountability, get you out of the advice-giving mode, and uncover viable solutions.

How Do You Get Fierce Coaching?

Fierce Coaching can be integrated with other Fierce programs to fit your organization’s needs best. Choose from workshops, keynote speakers, virtual events, or let us train someone within your organization to bring Fierce to others.


People have really embraced the Mineral Rights Coaching Model, and that has helped us transform to a culture where questions are asked and people are curious to learn and understand other perspectives.

Ben Martin, Sandra Cohen, and Brandy Schutz, Service Alternatives

What to Do Next?

Transform to a culture where the questions are asked, and there is a desire to provoke learning and interrogate reality. Reach out to us and learn more about how to get Fierce.