In an industry where winning is quite literally everything, the Washington Nationals are doing something a little different. Having signed Stephen Strasburg, the #1 MLB draft pick in 2009, the last-place Nationals have landed themselves a phenomenal pitcher. One that is breaking rookie records while striking out the toughest hitters in baseball.

All of this adds up to dollars and wins for the Nationals. Every time they put Strasburg in they stand to gain another “W” in the win column along with significantly increased revenues – improved ticket sales, concessions, advertising revenue, and merchandise sales. Cha-ching, cha-ching, cha-ching. Not to mention the nice overall marketing “bump” in what has become a fascinating story to watch in major league baseball. (more…)